Jessica Minnie
Tell us about your business and why you should receive this award!
FLEURESCENT is a floral + event design studio and boutique based in the heart of downtown Squamish. We specialize in full-scale event and floral design, as well as curated décor rentals, gifts, and daily flower deliveries that bring beauty and creativity to our community.
What began as a natural evolution from my first company — a wedding and event planning + design business I started in 2010 — has grown into a thriving local shop and creative hub that fills a much-needed niche in the Sea to Sky event community. Since opening our doors in May 2023, FLEURESCENT has become known for our modern aesthetic, high-touch service, and commitment to going above and beyond for every client.
FLEURESCENT has proudly received all 5-star Google reviews and an outpouring of positive feedback for our professionalism, artistry, and genuine care. We've grown to employ 4–6 team members (depending on the season) and have become a go-to creative partner for local businesses, couples, and event planners throughout the region.
Beyond business success, I believe in the power of entrepreneurship to uplift community. FLEURESCENT has sponsored and contributed to numerous local fundraisers and events, including PAC initiatives, the Howe Sound Secondary Grad, and multiple downtown Squamish activations. Our work helps attract tourism and elevate the Sea to Sky events industry — bringing visitors, business, and beauty to the region.
My journey as an entrepreneur has been built entirely through grit, creativity, and self-teaching — without outside funding or investors — and I'm proud to have built a business that stands as a testament to resourcefulness, resilience, and community connection.
I would be honoured to receive the Emerging Entrepreneur Award, as it reflects the values I live and work by every day: strong business acumen, innovation, leadership, and giving back.
